Get out the vote (GOTV) activities can make the difference between success and defeat on Election Day. Those GOTV activities that your campaign will execute to ensure that your voters, who are planning to vote for your candidate will go to the polls on Election Day.
GOTV campaigns need to be targeted in the right direction, that is, you need to make sure that the GOTV team get only your supporters not your opponents to go to the polls to vote on Election Day.
Your GOTV campaign’s main focus should be on identifying who your supporters are and get the majority to actually go to the polls to vote for your candidate on Election Day.
Your GOTV team’s core responsibility is to only identify supporters who have already been persuaded to support your candidate, and then motivate those supporters to go to the polls to vote on Election Day.
GOTV campaigns consist of two phases:
- The Identification Phase – During the 1st phase, your campaign should keep a look out to identify supporters.
- The Motivation Phase – During the 2nd phase, which occurs in the few days leading up to the election, your GOTV team will start motivating your list of supporters you identified to go to the polls and vote for your candidate.
The ultimate goal of your GOTV team should be to make sure that every single supporter of your candidate on that list actually goes to the polls to vote on Election Day, which requires thoughtful planning, active physical work and strong grassroots political support organization.
On Election Day, the time and effort you put on your GOTV activities are worth it.
To put it simply in the end, every campaign, whether your candidate is running for city council or for president, should implement a GOTV effort.
Campaign For Winners help you win your election by Getting Out The Vote!